Getting Your Home Noticed! 4 Digital Marketing Strategies for Selling Your Home

In a competitive real estate market, marketing is the only difference between houses that sell quickly and those that don’t. Getting your home noticed by potential buyers should be your priority and, nowadays, the first way people become aware of anything is via the Internet, so it's important to have a solid marketing strategy in place. How do you get your house noticed on the web? Keep reading and find out!

Professional Photography

One of the most important aspects of marketing your home is photography. Don’t underestimate how much high-quality, professional photos can make your home look more appealing to buyers and increase the chances of it being noticed. 

You might think hiring a professional photographer can be wasteful, especially now that we all have excellent cameras in our pockets, but don't fall for that trap. What a professional can do for your home by taking striking photos and editing them for even more wow factor is the difference between someone clicking your contact info on a website or passing off it. 

It is a cliché, but it is true: an image is worth a thousand words; make sure those words speak well about your home.

Online Listings

Now, where do you upload your beautiful, professionally taken photos? You do so on online listings, and selecting the right one is a crucial aspect of marketing your home.

These sites typically offer a range of search filters that allow users to narrow down their search based on specific criteria such as location, price, property type, and features, providing detailed property descriptions, photos, and sometimes virtual tours to give potential buyers or renters a better sense of the property.

These search capabilities are where the real strength of online listings lies. You need to be very thorough with the details of your home and take advantage of the many filters they offer. You also need to be aware of how optimized for SEO your copy is, so you can also take advantage of those searching homes via Google or Bing. Try AI tools such as Chat GPT to do so, and drive traffic to your home - digital one, at least!

Virtual Tours

Some of the online listing sites offer the option to upload a virtual tour of your house. Take advantage of this. Now.

Virtual tours provide a convenient way to show your properties to potential buyers at their own homes, eliminating the need for physical travel and saving time. Virtual tours are also an excellent way to get the right buyers to your doorstep as they've already seen your home and wish to take the next step because of it.

Social Media

Real estate is a local business, and people wanting to buy a house usually have connections or look for opinions from people in the area. Have you ever played "Six Degrees of Separation"? By sharing your listing on your personal social media accounts and asking your friends and family to share it with their networks, you are increasing the possibility of potential buyers to be aware of your home exponentially. 

By using hashtags, people interested in your city, your county, and/or your neighborhood can find your posts easily. You can also pay for ads and reach out to a wider audience with very specific criteria, as social media ad tools allow you to be very specific about the kind of people you want to reach.

Hey! Don't forget to make your profile public!

Let Simply Homes you are selling!

Marketing is about letting people know that you are open for business, and the more options you have, the better deal you can get!

At Simply Homes, we are always looking to offer the best cash deal for your home as-is. We use advanced machine learning to review all relevant information and, if we are interested, we can make you an offer within seconds and close the sale in as little as 7 days. 

You have nothing to lose. Just visit our website, and put your address in our Offer Engine, it may be all the marketing you need.